Tim Hobbs took advantage of a new facility and a desire to become an area leader in the field of digital documents. It was Manchester's peaceful way of life and culture that led him to stay while avoiding the hustle and bustle of more populated cities.

"I like Manchester," says Hobbs. "It's nice and quiet and the traffic is not as bad as in Murfreesboro or anywhere else. Just a nice relaxed atmosphere. I like it here, I like the people and there's always something exciting going on to talk about."

That decision to stay in Manchester came during a time when DDS' future, or even its inception, was uncertain. With a new building up on Highway 55, DDS now has the space to stock and demonstrate the products that help streamline the document handing business. Now over a year in business, DDS is taking a firm stance in becoming a digital leader in southern middle Tennessee. Hobbs describes DDS this way.

"We are a solutions provider for the document process for companies looking at how they generate documents, how they store documents and how they use documents. We take all of that information and recommend ways to cut costs, improve efficiency and grow profits. It allows companies to save money so they can invest back in themselves and grow more."

With the costs of actually doing business climbing and technology taking a very active role in the way that business is done, DDS has found a niche in lowering costs in the area of printing management. It is an area most businesses would call a necessary evil in that physical documentation is necessary, but the demand for it is such that costs just for printing documents can easily spiral out of control.

"Seventy-five percent of what a business does is print, you see people click the print button all day long. We are trying to get businesses to focus on that side of the technology and we want to provide the digital equipment whether it is printing, copying or faxing."

Though one might think that it is easy to look at numbers and buy high end printing machines that are cost efficient, Hobbs cautions those who need a printer and just want to go out and buy one quickly.

"The hardest thing to get people to realize is the long term costs of printing. We are working with a customer that has a black and white printer and a color printer of different brands. We can save them, just on these two printers brands and they have about 200 printers in their business, about $21,000 a year just on printing costs over a three year period, or about $7,000 just to replace these two printers. So the machines you purchase or lease them actually pay for themselves over a year's time and everything past that can go back into the business as profit."

Of course printing efficiency is only one aspect of the DDS line of products. Consumers in (and beyond) the Coffee County borders will also be able to depend on DDS for their electronic media needs.

"We are also going to get into digital audio and video because businesses need those as well. We are going to be adding digital cameras, LED and LCD and plasma televisions. Right now we are doing a special order to see if we can beat Best Buy's and Circuit City's prices against plasma TV's so you can order [that kind of equipment] here and we can get it in for you and you don't have to drive to Nashville or Chattanooga to get it."

But it is the small town atmosphere that attracted Hobbs to the idea of staying in Coffee County, and bringing the technology boom to southern middle Tennessee can provide quite a bit of excitement on it's own.

"The best thing about being in business right now is the daily excitement. You never know what is going to happen. It's just an adventure every day."